Economics addresses how information is paid for: digital advertising markets and their concentration, subscription and membership revenue, state subsidy and public broadcasting budgets, philanthropic funding, and the collapse of local advertising. Analysis quantifies the shortfall in specific markets and examines which replacement models have measurable results.
Economics addresses how information is paid for: digital advertising markets and their concentration, subscription and membership revenue, state subsidy and public broadcasting budgets, philanthropic funding, and the collapse of local advertising. Analysis quantifies the shortfall in specific markets and examines which replacement models have measurable results.
From the Google News Initiative to Meta's expiring news deals, direct platform payments became a real but fragile revenue line — and the amounts are smaller than the lobbying suggests.
Churn, ARPU and conversion-to-paid discipline quarterly reporting at subscriber-driven outlets, and the metrics that flatter them — pageviews and newsletter signups — are not among them.
Industry studies of the programmatic supply chain consistently find that a large share of advertiser spending never reaches the publisher, and the fee trail is only now being forced into the open.