Economics addresses how information is paid for: digital advertising markets and their concentration, subscription and membership revenue, state subsidy and public broadcasting budgets, philanthropic funding, and the collapse of local advertising. Analysis quantifies the shortfall in specific markets and examines which replacement models have measurable results.
Where funding for information comes from, from advertising markets and subscriptions to state subsidy, and what happens where it has disappeared.
Industry studies of the programmatic supply chain consistently find that a large share of advertiser spending never reaches the publisher, and the fee trail is only now being forced into the open.
Khalid Okonkwo