What is economics? The discipline defined simply
Scarcity and incentives explain most of what economists study — from the price of coffee to the fate of a newsroom.
Gabriela Montoya · September 24, 2026
Economics addresses how information is paid for: digital advertising markets and their concentration, subscription and membership revenue, state subsidy and public broadcasting budgets, philanthropic funding, and the collapse of local advertising. Analysis quantifies the shortfall in specific markets and examines which replacement models have measurable results.
Economics addresses how information is paid for: digital advertising markets and their concentration, subscription and membership revenue, state subsidy and public broadcasting budgets, philanthropic funding, and the collapse of local advertising. Analysis quantifies the shortfall in specific markets and examines which replacement models have measurable results.
Scarcity and incentives explain most of what economists study — from the price of coffee to the fate of a newsroom.
Gabriela Montoya · September 24, 2026
From brand budget to media plan to insertion order, the fees and incentives along the agency chain explain why news publishers often receive the last and smallest share.
Gabriela Montoya · September 13, 2026
A September 15 default that blocks mixed-use AI crawlers turns publisher content into a metered, billable resource — but leaves Google's existing search advantage untouched.
Khalid Okonkwo · August 14, 2026
Small text ads once delivered a third or more of newspaper revenue at near-perfect margin, and the two-line listing's migration to vertical platforms took the industry's most profitable product with it.
Khalid Okonkwo · August 1, 2026
Live sport propped up pay television for a decade while its fees tripled; streaming platforms inherited the escalation and discovered the same arithmetic the cable companies were fleeing.
Khalid Okonkwo · July 9, 2026