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MEDIA NEWS WATCHMEDIA POLICY · POLITICAL COMMUNICATION

Communication

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Communication

How television technology quietly redesigned political debating

From the 1960 Kennedy-Nixon cameras to the mute button of 2020, every debate format change tracks a broadcast capability — and the current format negotiation is the first one platforms, not networks, will run.

Empty podium desk in a quiet office at night with a dark television
Communication

Why presidents stopped asking networks for prime time

The Oval Office address once commanded the Big Three networks simultaneously; today the same speech reaches a fraction of that audience, and the White House's incentive is to skip the request entirely.

Economics

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Business News

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Business News

MSN's long goodbye shows how aggregation economics die

Microsoft built one of the largest news audiences on earth without employing reporters, then spent a decade dismantling it — a case study in what happens when traffic is infrastructure you rent rather than own.

Business News

Podcast advertising grew up and got a measurement problem

The medium's ad revenue climbed toward the two-billion-dollar mark in the U.S. on the strength of host-read spots — and its Achilles heel remains attribution that relies on promo codes.