Communication examines how political messages are made and delivered: framing and message testing, audience targeting and segmentation, spokesperson strategy, government information campaigns, and measurement of effect. Coverage draws on persuasion research and states where evidence is thin. Read by campaign staff, communications teams and researchers studying public opinion.
How campaigns and governments build, target and measure messages, and what persuasion research shows about which techniques actually move opinion.
Synthetic audio of candidates is the fastest-growing documented category, but the measured harms run through cheap fakes and miscontextualized video far more often than through photoreal fabrications.
Gabriela Montoya
Microtargeted political advertising matches voter-file records to platform audiences, and the practice's real power lies in cheap experimentation on messages rather than in any single spooky profile.
Gabriela Montoya