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Communication

Communication examines how political messages are made and delivered: framing and message testing, audience targeting and segmentation, spokesperson strategy, government information campaigns, and measurement of effect. Coverage draws on persuasion research and states where evidence is thin. Read by campaign staff, communications teams and researchers studying public opinion.

Communication

How political ad microtargeting actually works — and where the data comes from

Microtargeted political advertising matches voter-file records to platform audiences, and the practice's real power lies in cheap experimentation on messages rather than in any single spooky profile.

Gabriela Montoya · January 4, 2026

Campaign staff reviewing advertising dashboards in a small office