DMS Announces Major Rebrand and Name Change to Truelio


New name and identity support the company's recent growth and strategic vision while marking an inspiring next chapter for the rapidly emerging agency.

ATLANTA - October 6, 2022 - (

Dynamic Marketing Systems (DMS), a leading brand experience, digital marketing and technology transformation agency, announced today it is changing its corporate name to Truelio and has unveiled a new visual identity, new website, and refreshed positioning.  

The launch follows a year-long initiative designed to create a new brand identity that embodies the agency's renewed sense of purpose, energy and enthusiasm, while capturing its unique culture and nearly two decades of success partnering with many of the world's leading brands. 

"This rebrand has been an exciting transformational process for us. As we grew, the DMS name no longer captured the essence of who we were at our core. The transition to Truelio is an initial step in a new and exciting chapter of our company," said John Kauffman, Truelio's CEO & president.

"Truelio is a relationship-based firm, driven by the success of our partners. We use our expertise and insight to elevate our partner capabilities and in turn, their very own customer experiences," Kauffman said. "We push for our partners to be the true hero and successfully stand out among the rest. We understand that great partnerships lead to great things and that means being true to our purpose, one another and our partner promise. We're thrilled to introduce the uniqueness that Truelio brings to the marketplace - where passion meets purpose."

Today's announcement marks another milestone in the evolution of Truelio. Earlier this year, the agency expanded through its merger with Muse Marketing + Creative, a Wilmington, Delaware-based full-service strategic marketing and brand experience agency. Since the merger, the company has also expanded its in-house creative and account services teams. Visit to explore the new website and brand, and learn more about the company's experience, capabilities and broad suite of brand experience, digital marketing, creative, and technology solutions. 

About Truelio 
Truelio is a premier full-service brand experience, digital marketing and technology transformation agency. Based in Atlanta (GA) with a growing footprint across the U.S., we are a collective group of creative strategists, brand specialists and digital experts. For over two decades, our partnership-based culture has helped many of the world's leading brands deliver extraordinary experiences that inspire growth and make a difference in the lives of their employees and customers. Visit to learn more about our experience, expertise and broad suite of marketing and technology solutions.

Contact Information:
Randy Dawson
Chief Marketing Officer
[email protected]

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Florida’s Hemp Industry Under Fire: How Two Bills Threaten Small Businesses and Jobs

Small Businesses and Thousands of Jobs at Stake as New Legislation Being Pushed Could Devastate the State's Thriving Hemp Industry

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Defending Florida's Hemp: Veteran Patrick O'Brien Takes a Stand

Patrick O'Brien, a determined American veteran and hemp advocate, stands tall before the Florida House of Representatives, passionately defending the rights of small businesses and the livelihoods of thousands in the state's hemp industry.

Patrick O'Brien, an American veteran, founder of Learn Sativa University and — an organization committed to protecting Florida's thriving hemp industry and the small businesses that depend on it — recently spoke before the Florida House of Representatives, advocating for small businesses and the people of Florida. His plea, however, went unanswered as the House pushed forward with House Bill 1475, potentially endangering the entire hemp industry in the state.

O'Brien, along with other business owners and cancer survivors, was allotted a mere 30-second window to passionately argue against the bill's devastating consequences on small businesses, individuals, and the economy. In a room filled with over 70 opponents of the bill, including stage 4 cancer patients, doctors, and lawyers who attested to the benefits of hemp products and how the bill would adversely affect Florida's industry, the representatives seemed to disregard the pleas of their constituents.

The hemp industry has contributed significantly to Florida's economy, providing jobs for over 100,000 people and generating substantial tax revenue. Despite the overwhelming evidence against the bill, hemp businesses were told to "stay in their lane" as HB 1475 continues to push forward.

The bill, disguised as a measure to protect children, would primarily benefit Florida MMTCs at the expense of the hemp industry. The representatives, many of whom demonstrated little knowledge of the plant, its uses, or the science behind it, chose profit over people, voting in favor of the bill while claiming to hear the concerns of the crowd. The proposed legislation is constitutionally unethical and goes against federal guidelines. Moreover, the "guidelines" set by this bill are already in effect in Florida, and the addition of outrageous THC caps and the redefining of hemp in Florida law would only serve to destroy small businesses.

All eyes are now on the next committees, the Agriculture & Natural Resources Appropriations Subcommittee and the Infrastructure Strategies Committee, which have the power to stand with small businesses and prevent large corporations from monopolizing the hemp industry in Florida, a state that prides itself on freedom and opportunity.

O'Brien has also initiated a petition opposing the bills, which can be signed online at With thousands of signatures already collected, the goal is to gather even more support to protect Florida's hemp industry.

O'Brien will continue his fight for the industry when he returns to Tallahassee for SB 1676, which will be presented before the Fiscal Committee. The bill is almost identical to HB 1475 and could devastate the state's hemp industry. His determination and commitment to the cause serve as a powerful reminder that the people of Florida will not back down without a fight.

About is a dedicated organization committed to protecting Florida's thriving hemp industry and the small businesses that depend on it. With a focus on providing accurate information, resources, and advocacy, works tirelessly to ensure that the voices of entrepreneurs, industry workers, and consumers are heard by policymakers and legislators. Through grassroots efforts, educational campaigns, and strategic partnerships, seeks to create a sustainable future for Florida's hemp industry, safeguarding the economic and social well-being of the countless individuals who rely on it.

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Original Source: Florida's Hemp Industry Under Fire: How Two Bills Threaten Small Businesses and Jobs

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