First-Ever Sponsorship Excellence Award Winners Announced


Sponsorship leaders recognized for game-changing work in sponsorship marketing, including Golden State Warriors, Smartsheet, Laura Day, Chipotle and Jarreau Smith.

First-Ever Sponsorship Excellence Award Winners Announced
Smartsheet Receives Sponsorship Excellence Award

One of the awardees during Sponsorship Marketing Association's inaugural Sponsorship Excellence Award

SEATTLE - October 7, 2022 - (

The powerful impact of sponsorship is more prevalent than ever, which is why the Sponsorship Marketing Association (SMA) created the first-ever Sponsorship Excellence Awards. The Sponsorship Excellence Awards took place on Thursday, Sept. 29, at the Sponsorship Summit in Seattle. Industry leaders from around the world came together to celebrate the accomplishments of friends, colleagues and leaders in the industry. 

"It is such an honor to come together and celebrate those who inspire us, while recognizing the newcomers who will continue to shape the future of our industry," Sponsorship Marketing Association CEO, Paula Beadle said. "It was an honor to recognize the outstanding accomplishments of game-changers who are revolutionizing the world of sponsorship."

The following awardees were recognized:

  • The Golden State Warriors received the Innovation Award, because of their work uniting sports, entertainment, technology, partnerships and community in an unprecedented and authentic way. The Warriors have forged tech-forward partnerships that have created a cutting-edge, consumer-fan ecosystem.  
  • Laura Day received the Lifetime Achievement Award. Day has held multiple leadership positions in the sports industry over her illustrious career. Laura is in her 25th season with the Minnesota Twins and has worked as the franchise's Executive Vice President, Chief Business Officer since 2016. Laura helped launch Xcel Energy Center as one of the Minnesota Wild's first employees and held a position with the Minnesota Vikings. 
  • Smartsheet received the Social Impact Award for its incredible Sponsor X initiative. Smartsheet has taken a bold approach to reimagining how sponsorships can be used to drive awareness and impact for a greater cause. Smartsheet is a best-in-class example of developing purpose-driven partnerships. 
  • Chipotle received the Buzzworthy Award after it "broke the ice" with a mixed-reality campaign that was unveiled during a Colorado Avalanche hockey game earlier this year. 
  • Jarreau Smith received the Rising Star Award. Smith has created opportunities to build meaningful partnerships at the Loveland Living Planet Aquarium. Smith is also the chair of LLPA's diversity and inclusion committee.

The recipients of the first-ever Sponsorship Excellence Awards have set the standard in inspiring, innovating and leading the future of sponsorship. The Sponsorship Excellence Awards will take place annually. 

Read the full announcement HERE.

About the Sponsorship Marketing Association 

The Sponsorship Marketing Association believes in the power of sponsorship marketing. The Association's mission is to strengthen, unify, and advocate for the continued growth of sponsorship marketing and raise the level of excellence across the industry. The Association provides resources, insights and inspiration to help sponsorship marketers thrive. Visit

Contact Information:
Alexandra Reinken
Senior Marketing & Event Manager
[email protected]
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The mobile app has initially launched in London. The plan is to expand into other cities across the UK this year. Healistic will also continue to build on its initial offering, with plans to implement speedy prescription delivery, tele-health consultations with GPs and nutritionists, and insurance claim management, as it moves towards a full-service digital healthcare app.

Daniel Bulkin, CEO of Healistic, said: "This funding round has allowed us to introduce a product to market that will serve the digital patient at a crucial time. Against a backdrop of increased uncertainty within the NHS, including strikes and supply chain issues, Healistic aims to alleviate these pressures by connecting patients to the appropriate healthcare solutions through a trusted, centralised system. We believe that immediate healthcare should be accessible to everyone. Healistic is building a category leader in the 'Open Healthcare' revolution, a parallel to the 'Open Banking' revolution, which began in the last decade." 

Speaking of the funding, Christian Hieronimi, Healistic Investor and serial HealthTech Entrepreneur, added: "The launch of Healistic signals a true step in the direction of a deeply integrated and interconnected digital patient journey. The platform empowers patients to become active managers of their health and creates a comprehensive system to take the treatment, prescription, and therapy process to the next level."

Kevin Heath, Healistic Advisor and ex-Boots Executive Board Director, said, "As a first-mover in the UK healthcare space, Healistic is providing a modern and convenient customer experience while helping partner pharmacies expand their radius and customer reach. Healistic's asset-light model will allow for quick expansion in terms of geography and service offering, which will be highly valuable for consumers and healthcare professionals."   


Editor's notes:

High-resolution screenshots, logos and headshots can be found here:

1 Source: McKinsey & Company - Pharmacy's new era - in the home

2 Sources: Bain and Company, Grand View Research, Cision, Statista

About Healistic:
Healistic is building the 'open healthcare' revolution - a HealthTech super-app connecting healthcare providers and insurances to end users via dynamic digital solutions. The app offers an accessible, seamless experience, with under 45 minutes delivery, and will soon add virtual consultations with GPs and prescription delivery to its services. Its vision for the future includes health insurance pre-approval, claims management and financing, centralised and accessible patient records, data analytics, tailored recommendations for users, and an ad platform for partners. Healistic is quickly becoming a category leader in the UK, with a strong vision to expand services across the country, and globally after that. To follow the Healistic journey, visit:

Media Contact:

UK: Gemma Dodd: [email protected]

Lili Dewrance: [email protected]

US: Melissa Tirey: [email protected]

Contact Information:
Melissa Tirey
[email protected]
+1 646 823 6776

Lili Dewrance
[email protected]

Gemma Dodd
[email protected]
+44 7585 126262

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