Northwestern Mutual: What Is Financial Planning?


MILWAUKEE - December 23, 2022 - (

Northwestern Mutual: Every year, millions of Americans struggle with financial matters such as getting out of debt and saving for the future. To provide them with guidance, financial planners offer services that assess their individual financial situations, looking at where they are currently and where they want to go. Then financial planners help to develop customized plans tailored to reach a client's goals. To put it simply, a financial plan is a roadmap to help someone reach their financial goals. But what does that look like? The following are four key aspects of financial planning:

It's goal-oriented

Financial planning is about setting goals and working towards them. A financial planner can ask a client questions about their goals and help prioritize which ones they want to reach first. For example, do they want to buy a home, retire early, or build a college fund for their kids?

Through understanding goals and priorities, a planner can help clients come up with a plan to enjoy their money now and work toward goals in a timely, achievable way. 

It's tailored to the individual

Financial planning is not a one-size-fits-all endeavor. A financial planner will tailor solutions in a plan to a client's unique financial situation. This means taking into account their entire financial picture and recommending solutions to match. 

By getting a clear picture of their finances, financial planners can work with clients to make informed decisions about how to best use their money to work toward their goals. 

It looks at finances from multiple angles

A financial plan looks at both the present and the future. Often, a financial plan will include several different aspects, including things like building an emergency fund, developing a plan to pay off or manage debt, estate planning, retirement planning, ways to grow wealth over time, and more. But it should all be balanced with what someone needs today and tomorrow. And knowing that future goals are planned for often gives someone confidence to spend money now.

It's flexible

Perhaps most importantly, financial planning is flexible over time in that it can be adapted to suit changing needs and circumstances. Income, debts, and expenses can change, and life can throw unexpected curveballs that can impact finances. For example, it's not unusual to experience a large, unexpected expense or a dip in income. It's equally as common for priorities to change over time, necessitating an adjustment in financial goals. By regularly reviewing a client's financial situation and making adjustments as needed, a planner can help clients stay on track to meet their financial goals.

Contact Information:
Don Klein
Assistant Director - Field & National Grassroots Public Relations
[email protected]

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Defending Florida's Hemp: Veteran Patrick O'Brien Takes a Stand

Patrick O'Brien, a determined American veteran and hemp advocate, stands tall before the Florida House of Representatives, passionately defending the rights of small businesses and the livelihoods of thousands in the state's hemp industry.

Patrick O'Brien, an American veteran, founder of Learn Sativa University and — an organization committed to protecting Florida's thriving hemp industry and the small businesses that depend on it — recently spoke before the Florida House of Representatives, advocating for small businesses and the people of Florida. His plea, however, went unanswered as the House pushed forward with House Bill 1475, potentially endangering the entire hemp industry in the state.

O'Brien, along with other business owners and cancer survivors, was allotted a mere 30-second window to passionately argue against the bill's devastating consequences on small businesses, individuals, and the economy. In a room filled with over 70 opponents of the bill, including stage 4 cancer patients, doctors, and lawyers who attested to the benefits of hemp products and how the bill would adversely affect Florida's industry, the representatives seemed to disregard the pleas of their constituents.

The hemp industry has contributed significantly to Florida's economy, providing jobs for over 100,000 people and generating substantial tax revenue. Despite the overwhelming evidence against the bill, hemp businesses were told to "stay in their lane" as HB 1475 continues to push forward.

The bill, disguised as a measure to protect children, would primarily benefit Florida MMTCs at the expense of the hemp industry. The representatives, many of whom demonstrated little knowledge of the plant, its uses, or the science behind it, chose profit over people, voting in favor of the bill while claiming to hear the concerns of the crowd. The proposed legislation is constitutionally unethical and goes against federal guidelines. Moreover, the "guidelines" set by this bill are already in effect in Florida, and the addition of outrageous THC caps and the redefining of hemp in Florida law would only serve to destroy small businesses.

All eyes are now on the next committees, the Agriculture & Natural Resources Appropriations Subcommittee and the Infrastructure Strategies Committee, which have the power to stand with small businesses and prevent large corporations from monopolizing the hemp industry in Florida, a state that prides itself on freedom and opportunity.

O'Brien has also initiated a petition opposing the bills, which can be signed online at With thousands of signatures already collected, the goal is to gather even more support to protect Florida's hemp industry.

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About is a dedicated organization committed to protecting Florida's thriving hemp industry and the small businesses that depend on it. With a focus on providing accurate information, resources, and advocacy, works tirelessly to ensure that the voices of entrepreneurs, industry workers, and consumers are heard by policymakers and legislators. Through grassroots efforts, educational campaigns, and strategic partnerships, seeks to create a sustainable future for Florida's hemp industry, safeguarding the economic and social well-being of the countless individuals who rely on it.

Contact Information:
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