Next-Generation Fitness App W3:Ride Will Pay Users to Be Active and Convert Biking Energy to Real-Life Rewards


W3:Ride, the mobile iOS and Android app that celebrates cycling, is launching a new reward program for its users. This new web3 powered reward program converts every pedal on a bike into points, redeemable each week for exclusive clothing, cycling gear and digital gift cards.

Next-Generation Fitness App W3:Ride Will Pay Users to Be Active and Convert Biking Energy to Real-Life Rewards
W3:Ride Mobile app

Thousands of unique virtual bikes to unlock and earn rewards with.

ZUG, Switzerland - December 4, 2022 - (

The W3:Ride app tracks details from any smartphone, Fitbit, Garmin, or smartwatch and automatically rewards a user's commutes, weekend rides or exercises. 

Creative director and Co-Founder Thomas Pomarelle explains that W3:Ride's goals have always been to build an app that rewards users to get outside and explore the physical world, instead of being glued to a screen. "Cycling is a great way to explore your town, get fit and have fun with your friends, family, and community," Thomas adds.

Digital Rewards

The W3:Ride marketplace will include a rotating selection of products from its exclusive brand partnerships. Launching the marketplace, the app offers its users gift cards ranging from $5−10, redeemable in stores such as Starbucks, Amazon, Nike, Adidas, REI and more. 

"The ability to convert your cycling efforts into physical products is a completely new experience for every rider out there," former pro cyclist and Co-Founder Thomas Wagner adds.

This new type of marketplace is made possible by utilizing new mobile first approaches to web3 technology. The app's development studio, Nexus Cognitive was brought in to create a web3 app that everyone could use. Andy Nardo, CTO of Nexus Cognitive explains that his team's goal has always been to make blockchain technology frictionless to the everyday user. W3:Rides digital marketplace will allow any user to begin collecting their first digital assets and collectibles with a simple press of a button.

BYOB: Bring your own Bike 

Doing away with monthly fitness subscriptions, W3:Ride only requires the use of a rider's virtual bike. Upon account creation, each user receives a free virtual bike to begin collecting points for spending time on a real-world bicycle. And that's part of the brands philosophy: allow everyone free access to a new experience of cycling with a reward system and marketplace powered by a cycling economy. 

The app is available to download in the Apple App Store or via Google Play.

About W3:Ride

In late 2021, W3:Ride was formed to unite the cycling community through digital engagement. Supported by an easy-to-use social platform, W3:Ride is focused on unifying the global cycling community, no matter how someone bikes.  W3:Ride has successfully released a genesis collection of 8,088 unique 3D-modelled NFT bikes and riders to use in the upcoming app.  Cyclists of all skill levels are invited to earn cryptocurrency or tokens for their rides and build their own custom NFT bikes, unlocking additional rewards.  These points are attained through our novel Proof-of-Ride (PoR) formulas, rewarding users with physical and digital items in our in-app marketplace.

About Nexus Cognitive 

Nexus Cognitive is a Web3 development studio working alongside W3:Ride. Nexus Cognitive is focused on digital maturity solutions through emerging tech-accelerated frameworks. Nexus assists companies in leveraging their data and processes to drive greater efficiency, insights, and scalability that nurture long-term digital maturity. The firm has extensive cloud, robotics process automation, analytics, blockchain, and software development expertise. Nexus3, a unique innovation agency within Nexus Cognitive, is focused on unlocking the value of web3 for the next wave of mainstream adoption. Nexus3 advises established brands, large enterprises, and early-stage web3 start-ups with business strategy, product development, and go-to-market acceleration. Nexus3 applies web3 technologies and concepts to drive innovation for their client base. 

For more information about Nexus Cognitive, visit

Contact Information:
Thomas Wagner
CEO, W3:Ride
[email protected]

Anu Jain
CEO, Nexus Cognitive
[email protected]
Related Images
W3:Ride Mobile app
W3:Ride Mobile app

Thousands of unique virtual bikes to unlock and earn rewards with.

W3:Ride Marketplace
W3:Ride Marketplace

Buy exclusive items in app with your cycling points.

Press Release Service by

Original Source: Next-Generation Fitness App W3:Ride Will Pay Users to Be Active and Convert Biking Energy to Real-Life Rewards

Share post:

how to submit press releasehow to submit press release


More like this

Four international producers are selected for the Port of Production residency program

Source: Courtesy of Smarthouse StudioNumber Eighteen Four innovative rising...

Interview: Alexander Skarsgard, Mia Goth discuss Infinity Pool

We talk with the stars of the latest...

Theia Interactive Named Unreal Engine Authorized Service Partner

Theia joins a short list of visualization pros providing client technical and development support.

Theia Interactive Named Unreal Engine Authorized Service Partner
Theia Interactive, Unreal Engine Authorized Service Partner

Epic Games' Virtual Lab Automotive Showcase

Leading-edge visualization experts Theia Interactive have been named an Unreal Engine Authorized Service Partner by Epic Games. 

As adoption and use of Unreal Engine has grown exponentially across a multitude of industry sectors, the Authorized Service Partner program was launched to "provide the highest level of technical support, implementation, and co-dev services to current and prospective Unreal Engine customers."

Prospective service partners are invited to apply for the designation, and must meet stringent criteria for inclusion. They must be "experts in their industry, and be creative problem solvers and excellent tool builders. What's more, Unreal Authorized Service Partners' portfolios must include Unreal Engine-based work of consistently high quality. Once invited to join, potential Partners then complete a detailed application, skills assessment, and technical interviews before acceptance into the program is possible" according to Epic.

"Applying for, and being accepted into the ASP program, was a natural choice for Theia," said Theia Co-Founder and CEO Bill Fishkin. "Unreal Engine is fundamental to what we do. Practically our entire digital workflow is built with Unreal Engine. 

"We take great pride in all of our work, and especially the 100+ projects we've created, including many for Epic Games. Our close collaboration over the years has provided us not only with access to Unreal's technical support, development, and management teams, but has also allowed us to advocate for our clients visualization needs with the premier provider of creative tools for real-time rendering.

"We're excited to formalize our partnership and look forward to working even more closely with our friends at Epic Games."

About Theia Interactive
Theia Interactive is an immersive solutions studio with a passion for building beautiful, state-of-the-art virtual environments and experiences for Enterprise clients. Whether it's world-building for brands in the Metaverse, creating digital twins for design review, or working with product manufacturers to design and develop virtual demonstrations, Theia tells engaging stories through visualization. Their mission is to build collaborative communities, spark imaginations, and strengthen brand loyalty for their client companies. Theia has created award-winning projects for companies from multiple Industries such as Epic Games, HP, Mohawk Industries, NVIDIA, AWS, Grainger, Toll Brothers and Pampered Chef. For more information visit

About Unreal Engine
Developed by Epic Games and introduced in 1998, Unreal Engine is a complete suite of creation tools for game development, architectural and automotive visualization, linear film and television content creation, broadcast and live event production, training and simulation, and other real-time applications.

Contact Information:
Kathy Barrett
Marketing Director
[email protected]
(530) 680-7186

Original Source: Theia Interactive Named Unreal Engine Authorized Service Partner

Jane Fonda is not looking forward to Barbarella remake

Jane Fonda has zero interest in discussing the...