FloQast, a provider of accounting workflow automation software created by accountants for accountants, today announced that it received a 2022 BAMMIE Award from Influitive, the leading provider of engagement software for customer marketing, advocacy, and online communities.
FloVerse, FloQast's user community, was awarded "Best Emerging Program" for effectively developing and executing its program strategy and for seeing remarkable results right out of the gate.
"We are so honored to receive the 2022 BAMMIE Award for Best Emerging Program," said Victoria LaPlante, Director of Customer Marketing at FloQast. "Community is at the heart of FloQast as a software built for accountants, by accountants. The FloVerse has proven tremendously valuable for FloQast users to engage with each other and FloQast employees, share best practices for getting the most out of our product, and learn more about all the exciting new features and solutions we're bringing to market. We're excited to see such a welcomed response by our community members since its relaunch and have big plans for the FloVerse in the year ahead."
Looking to relaunch their digital community on a new platform, the FloQast Customer Marketing team worked with key stakeholders across the business to create several internal enablement programs and processes to help teams get informed and excited. FloQast also took a multifaceted approach to migrating community members, using personalized outreach and in-product notifications, and even offered a private VIP customer roundtable with its company founders. Since its launch, FloQast has seen a 233% increase in advocate engagement, 35% more engagement in discussions, and a 27% increase in community event attendance.
"FloQast has effectively captured buy-in from internal stakeholders and leadership to build a strategy for their advocate programs with both short and long-term goals designed to benefit them and their customers alike," said Ari Hoffman, Vice President of Customer Marketing and Advocacy at Influitive. "Congratulations to Victoria LaPlante, Kristen Krepich, and the entire FloQast team for achieving this incredible milestone within months of launching their program. It has been an honor to get to watch it grow."
Now in its ninth year, the BAMMIES recognizes companies that have made a significant business impact through customer engagement and advocacy.
FloQast delivers workflow automation software enabling organizations to operationalize accounting excellence. Trusted by more than 1,900 accounting teams - including Shopify, Los Angeles Lakers, Zoom, and Snowflake - FloQast was built by accountants, for accountants to enhance the way accounting teams work. FloQast enables customers to streamline processes such as automated reconciliations, documentation requests, and other workflows that impact the month-end Close, financial reporting, and payroll, and is consistently rated #1 across all user review sites. Learn more at FloQast.com.
Influitive works with forward-thinking marketers and digital businesses who want a better way to engage customers and mobilize advocates to increase referrals, references, reviews, case studies, and more. Our easy-to-use SaaS platform combines industry-leading customer advocacy tools, expert services, and training with intelligent automation, gamification, and personalization features that drive extreme engagement and customer growth at scale. Global brands such as ADP, Cisco, IBM and HPE rely upon Influitive to help foster collaboration, build trust and deepen relationships with customers for top-line growth and bottom-line profits. Visit influitive.com to learn more.
FloQast Director of Corporate Communications
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Original Source: FloQast Honored With a 2022 Influitive BAMMIE Award for Best Emerging Program