The story behind the spicy snack will be revealed in a family-friendly comedy based on true events from Eva Longoria.
Spice up your viewing with the online debut of the new trailer from Searchlight Pictures about the gang member who became a janitor and then became a snack mogul in Flamin’ Hot. Eva Longoria is best known for her role as a comedic actress on Desperate Housewives. She makes her feature film directorial debut with this family-friendly tale. Longoria compiles a cast including Jesse Garcia, Annie Gonzalez, Dennis Haysbert, Emilio Rivera, Tony Shaloub, Matt Walsh, Pepe Serna, Bobby Soto, Jimmy Gonzalez, Brice Gonzalez, Vanessa Martinez, Fabian Alomar, Mario Ponce, and Hunter Jones.
The synopsis from Searchlight reads,
Flamin’ Hot is the inspiring true story of Ricardo Montanez (Jesse Garcia) who as a Frito Lay janitor disrupted the food industry by channeling his Mexican American heritage to turn Flamin’ Hot Cheetos from a snack into an iconic, global, pop culture phenomenon.
Interestingly, the Frito-Lay company disputes the accuracy of Montanez’s story according to Variety. In 2021, the chip company claimed in an article in the Los Angeles Times that employees in the Upper Midwest created Flamin’ Hot Cheetos. Frito-Lay continued to say “We value Richard’s contributions to our company, particularly his insights into Hispanic customers, but we don’t credit the creation or any Flamin’ Hot product to him.” Lewis Cowlick, one of the writers of film, defended Montanez’s tale saying, “The heart, soul, and spirit of this story is true.” “He should be the face of Flamin’ Hot Cheetos.” It’s rare to see films about the invention of food flavors. However, the story of Ricardo Montanez tells of redemption, self-discovery, perseverance and how the food industry created the popular snack foods that are enjoyed by children and adults. This will be the first feature narrative Eva Longoria has directed, although she has a bevy of experience directing TV shows, which include series like
Black-ish, Why Women Kill, Jane the Virgin, and The Mick. The spicy tale will be available exclusively on Hulu & Disney+ from June 199